Dynoworks Performance is a veteran-owned fabrication service specializing in hand-crafted custom-designed automotive parts. I was approached by the owner to create a brand identity in order to get his business off the ground. His goal was to reach a larger audience via E-Commerce, as well as to create a professional and trustworthy brand for himself.

For this project, I created the logo iconography using two interlocking couplings for reference. This gave a clear mark that not only served to be eye-catching, but also promotes a sense of stability and strength. Thanks to the trust of this client, my creative freedom was allowed to fill in the blanks from there on.